I believe the current main humanitarian challenge is mitigating climate change, promoting the just transition, and ensuring climate justice. Hence, the eco-social crisis is my prime concern/motivation.

Who I am

If you’re familiar with me, you’ll know I’m small. They also say I’m discreet. I’ve always been fond of conjuring up stories. Driven by fate – it could be no other way – I’ve dedicated myself to the world of communication. I express the thoughts I don’t speak through various media, making me a force to be reckoned with despite my quiet demeanour. Enamoured with the power of creativity, innovation, and curiosity, determined and enthusiastic about well-done things, I’m passionate about (audio)visual communication. Travel and adventure are in my DNA, and I firmly believe in diversity and social inclusion. I am versatile, all-embracing, and agile (a proponent of Scrum and Kanban methodologies).

What I know to do

I have a technical background, but I’ve broadened my horizons, just as the world of communication has done, in leaps and bounds, by digitising: from commercials to storytelling, from ad entertainment to ad-gaming, from below-the-line and above-the-line to cross-channel omnichannel and transmedia, CPC, CTR, CPA, AI, VR, AR, UX, UI… I’ve evolved to become more strategic and analytical. I welcome change and am not afraid to bid farewell to the old, making way for the new, if I always continue learning. Our sector is always innovating (especially creating words!), and I love to push the limits by devising innovative and inventive approaches.